THE COMPANY
Derby Jeans Community is a vertically integrated company with an in-house design studio, a state of the art manufacturing plant, dedicated marketing team, modern logistics support and an efficient retail team.
The company is headquartered out of Chennai.
Derby Jeans Community
11 & 12, Gandhi Street,
Nehru Nagar,
Kottivakkam, OMR,
Chennai - 600 041
Derby Jeans Community is a vertically integrated company with an in-house design studio, a state of the art manufacturing plant, dedicated marketing team, modern logistics support and an efficient retail team.
The company is headquartered out of Chennai.
Derby Jeans Community
11 & 12, Gandhi Street,
Nehru Nagar,
Kottivakkam, OMR,
Chennai - 600 041
K.A.J-DERBY CLOTHING COMPANY
 About UsTHE BRANDDerby Jeans Community is the innovative and brilliant result of the meticulous work by a team of professionals, able to bend their personal experiences in an unconventional and original way, so as to best satisfy the demands of an uncertain and unpredictable world.Style and quality mixed with the brand's originality strongly characterizes what the brand is today. The brand has maintained its position in the market by being ahead of time in terms of fashion as a result of the extensive market research.PRODUCTIONThe company outgrew its production capacity a few years ago and has since outsourced a major portion of its production from dedicated, state-of-the-art manufacturing facilities in India and the sub-continent.Partnering with global players has also meant delivering the best products and that has helped the brand in creating a niche market for itself. The brand will be focusing and investing to keep up with its ever growing need & desire for excellence. |
COMMUNICATION AND ADVERTISING
Buzz is the keyword. Advertising campaigns are planned both nationally and regionally through leading magazines & newspapers.
Unconventional thinking has resulted in the formation of unique promotional strategies and campaigns. This includes bringing international rock bands to India for exclusive Derby Jeans Community concerts open for community members only. Additionally, fashion shows, events, sponsorships, sports etc. too are carefully planned and executed.
VISUAL MERCHANDISING
An easy to install & extremely trendy fit-out format facilities the best practices and innovations in visual merchandising. Clear communication and pleasing atmospherics ensure comfort in shopping. A unique, first of its kind visual merchandising studio in the country has been designed at the HQ. Windows, seasonal looks, stock arrangements & ensemble presentations are tried and perfected at the studio before execution at the store level. This helps in uniform visual merchandising and display. Such world class stores are a result of the work of a committed team of professionals & creative people.
An easy to install & extremely trendy fit-out format facilities the best practices and innovations in visual merchandising. Clear communication and pleasing atmospherics ensure comfort in shopping. A unique, first of its kind visual merchandising studio in the country has been designed at the HQ. Windows, seasonal looks, stock arrangements & ensemble presentations are tried and perfected at the studio before execution at the store level. This helps in uniform visual merchandising and display. Such world class stores are a result of the work of a committed team of professionals & creative people.
COMMUNICATION AND ADVERTISING
Buzz is the keyword. Advertising campaigns are planned both nationally and regionally through leading magazines & newspapers.
Unconventional thinking has resulted in the formation of unique promotional strategies and campaigns. This includes bringing international rock bands to India for exclusive Derby Jeans Community concerts open for community members only. Additionally, fashion shows, events, sponsorships, sports etc. too are carefully planned and executed.
Buzz is the keyword. Advertising campaigns are planned both nationally and regionally through leading magazines & newspapers.
Unconventional thinking has resulted in the formation of unique promotional strategies and campaigns. This includes bringing international rock bands to India for exclusive Derby Jeans Community concerts open for community members only. Additionally, fashion shows, events, sponsorships, sports etc. too are carefully planned and executed.
PRODUCTION
The company outgrew its production capacity a few years ago and has since outsourced a major portion of its production from dedicated, state-of-the-art manufacturing facilities in India and the sub-continent.
Partnering with global players has also meant delivering the best products and that has helped the brand in creating a niche market for itself. The brand will be focusing and investing to keep up with its ever growing need & desire for excellence.
The company outgrew its production capacity a few years ago and has since outsourced a major portion of its production from dedicated, state-of-the-art manufacturing facilities in India and the sub-continent.
Partnering with global players has also meant delivering the best products and that has helped the brand in creating a niche market for itself. The brand will be focusing and investing to keep up with its ever growing need & desire for excellence.
THE STORE
A defined format applies to all stores which is consistent with the community's image & brand strategies. But every store is taken up as a new challenge at Derby right from the layout to the facade design. While maintaining a uniform look, the blue print is adapted & customized for every location depending on various factors like the layout, height & frontage of the store. Derby Jeans Community stores carry a distinct brand look and differentiate from other stores thanks to a unique design & character developed after years of research and experiments.THE COMMUNITY
A defined format applies to all stores which is consistent with the community's image & brand strategies. But every store is taken up as a new challenge at Derby right from the layout to the facade design. While maintaining a uniform look, the blue print is adapted & customized for every location depending on various factors like the layout, height & frontage of the store. Derby Jeans Community stores carry a distinct brand look and differentiate from other stores thanks to a unique design & character developed after years of research and experiments.THE COMMUNITY
Derby does not just sell a commodity. It welcomes every new member into a community that stands for freedom & success. Derby Jeans Community is the only brand in the world that works on adding believers rather than just selling to customers. The brand believes in creating the best community around and this community will make a difference in every sphere of life. Freedom & success for everyone!
